Mirth, located in Suite 117, has become a cornerstone of Fountain Square Mall, offering gorgeous stylings to locals and tourists alike for going on eight years this July. This exciting upcoming expansion will be the third for the shop, which continues to grow in popularity as the years go on. When the neighboring suite became available, CFC Properties President Ron Walker knew this meant an exciting opportunity for Mirth was on the horizon.
The current space, though beautifully curated, has presented challenges when it comes to displaying all that co-owners Amanda Hyde and Kelly Jennings would like to. They have had to get creative with storage, displays, and managing backstock. Both are looking forward to the opportunity to create a space more conducive to a comfortable shopping experience for their customers. In particular, they are planning on expanding their shoe collection, providing more seating, and increasing storage for backstock. When reflecting on the journey so far, co-owner Hyde said, “We just love what we do. We love our customers, and it’s just a really fun journey to be able to do [this] every day. It almost doesn’t feel like work.”
CFC Properties is looking forward to the new and improved Mirth—and we hope you are too! If you haven’t before, we urge you to check out the store that has become the fashion anchor of downtown.
